SEO built on a technical foundation, not just keywords.
Search engine optimization for digital products — technical audits, on-page optimization, and content strategy, built to compound rather than plateau after month one.
Our approach
How we approach SEO.
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Audit
Crawlability, indexing, current rankings, and competitor gaps.
We find out exactly what's holding the site back. -
Technical Foundation
Page speed, Core Web Vitals, structured data, sitemap and crawl fixes.
Nothing else works until this is solid. -
Content & On-Page
Titles, meta descriptions, heading structure, internal linking.
Written for the people searching, not just the algorithm. -
Measure & Iterate
Rankings, traffic, and conversions tracked monthly.
What moves the needle gets more investment; what doesn't gets cut.
Proof, not promises
Related work.
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Takımsan
Website and search optimization for an industrial extruder manufacturer. Organic traffic and inbound leads rose sharply after launch.
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Traininghub
Website and search optimization for a corporate training provider. Site visits and lead generation increased significantly post-launch.
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Bunudene
Brand and web presence for a UX and LxD testing platform, optimized for classic search and AI answer engines.
Common questions
SEO, answered.
What does SEO include at Custeo?
A technical audit and fix (crawlability, indexing, page speed, Core Web Vitals), on-page optimization (titles, meta descriptions, heading structure, internal linking), content strategy aligned to real search intent, and structured data so search engines and AI answer engines can understand the page.
How long does SEO take to show results?
Technical fixes can affect indexing within weeks. Ranking and organic traffic growth from content and authority-building typically compound over three to six months, and continue improving as the site accumulates relevance signals.
Do you work with clients outside Turkey?
Yes. Custeo works with startups and product teams worldwide, billed in USD, remotely.
Is SEO different for a product with no existing content?
Yes — new products start with a technical foundation and information architecture before content strategy, since there's no existing authority or indexed pages to build on. We prioritize the technical audit and site structure first.
How is SEO different from GEO?
SEO optimizes for classic search engine rankings and click-through. GEO (Generative Engine Optimization) optimizes for being cited, recommended, or summarized by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. The two overlap technically but require different content structuring — see our GEO page for details.
Want to know where you actually stand?
We'll run a real audit — not a template — and tell you what's worth fixing first.
Request an SEO Audit