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ASOnest

Design + Build + Grow 2026

Brand identity, SaaS product and marketing site for ASOnest — an App Store Optimization platform for indie developers who ship their own apps.

Services
Brand identity, product design, SaaS development, website, SEO & GEO
Platform
Web app for App Store and Google Play data
Stack
Next.js, PostgreSQL, Temporal, Redis, Astro
Status
Live at asonest.com
Brand identity

A bird in a circle: growth, with focus.

ASOnest brand identity: emblem, logo lockups, colors and typography

The emblem is a negative-space bird inside an orange circle — the bird for growth, the circle for focus and protection, the negative space for simplicity. In the wordmark, “ASO” sits in navy and “nest” in orange, so the category and the brand read in one glance.

Orange and navy carry the whole system, from the product UI to social and launch assets.

Product

Every keyword. Every market. Every day.

ASOnest dashboard: keyword rankings, rank history and competitor gaps

Enterprise ASO tools are excellent — and priced for teams with an ASO headcount. ASOnest is built for people who ship their own apps: it scores every App Store and Google Play keyword against your app, tracks your position daily, and shows what a metadata change wins or loses before you publish it.

  • Daily rank tracking across both stores and any country
  • Keyword research with difficulty and relative volume
  • Competitor share of search and a keyword-gap feed
  • AI advisor that drafts and scores titles, subtitles and keyword fields
  • ASO audit score across five pillars, with ranked fixes
  • Review sentiment, AI summaries, alerts and weekly reports
  • Public REST API and MCP server on every plan
Engineering

Multi-tenant SaaS, built to scale on shared data.

ASOnest is a TypeScript monorepo: a Next.js web app, a Temporal worker for scheduled store scans, and PostgreSQL with row-level security isolating every workspace.

  • Every tenant query runs through row-level security
  • Keyword and store data fetched once and shared across tenants
  • Batched Temporal workflows with per-store rate limits and retries
  • Store adapters for the App Store and Google Play, plus a deterministic test adapter
  • Paddle billing, Google sign-in and App Store Connect / Play Console linking
  • Unit, database, workflow and end-to-end accessibility tests
Website

A marketing site that ranks for the category it sells.

asonest.com website on desktop and mobile

asonest.com is a static Astro site with under 4 kB of JavaScript per page. Feature pages, head-to-head comparisons with the major ASO tools, a 48-term ASO glossary and a generated llms.txt are built to rank in classic search and to be cited by AI answer engines.